Diamond Education

A diamond will be one of the most significant purchases you make in your lifetime.

When it comes to signifying the fire of love, nothing compares to a diamond.

One of our diamond experts will be happy to educate and guide you through the  process of making this important decision. In stock we have many engagement rings as well as loose diamonds certified by The Gemological Institute of America (GIA). We take pride in helping you to feel confident when making the choice of your forever diamond!

There are four major factors that determine the value of a diamond - Most commonly referred to as “The Four C’s”:


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The cut of the diamond can refer to the shape of the stone. While diamonds can be almost any shape, the most common cuts are: Round Brilliant, Oval, Cushion, Emerald, Princess or Square, Pear, Heart, Radiant, and Marquise.

The cut of the diamond also influences the "sparkle" of the stone - that is the reflection of light. A diamond with ideal proportions will have optimal light reflection and thus make the diamond really dazzle. If the cut is too shallow the light can escape out of the bottom of the stone, while one that is too deep allows light to escape out of the sides.


Clarity is the measure of imperfections, also known as inclusions and blemishes, that exist inside or on the surface of diamonds. The less inclusions or blemishes, the higher the clarity grade.

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Did you know that diamonds exist in all colors of the rainbow as well as black and grey?! White is of course the most common and popular color for diamond.

A white diamond’s color grade actually refers to its lack of color! The highest end of the color scale begins at D, colorless, and the lowest end of the scale ends with Z, which can have a yellow or even brown tint.

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• D-E-F (Colorless)
• G-H-I-J (Near-Colorless)
• K-M (Faint Color)
• N-Z (Very Light to Light Color)

Carat Weight

There are 100 points in one carat. Therefore, diamonds under one carat are defined in points. For example, 3/4 carats or 0.75 ct. = 75 points.

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For clarification or additional information on any of the above terms, please contact us!